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All About Me

Professional Summary

I have over 25 years of continuous commercial IT experience having worked in UX design, UI design, UI development (front and back-end), technical support, team leadership, project management, technical architecture, class instructor and technical analyst roles.

Some of My Guiding Philosophies

  • Simple can be better » I follow the KISS principle.
  • Don’t take things personally » What works for me may not work for someone else.
  • The big picture matters » I make a note when I see something in the periphery.
  • Be pragmatic » Each project is different and requires a different approach.

Work History

The following are some of the companies and digital agencies that I have produced web based work for, either directly or indirectly:

  • ABC (Australia)
  • AKQA
  • APL Digital
  • AFL (Australian Football League)
  • Barclays Bank
  • Brass Agency
  • De Beers
  • Employers Making a Difference
  • Endemol (Gaming)
  • First Direct Bank
  • FullSix
  • HighWire
  • Imagination
  • ITV
  • JWT Digital
  • myDNA
  • Net Ventures
  • Nike
  • Orange
  • RMIT University
  • Saffron Digital
  • Sainsburys
  • SapientNitro
  • Semantico
  • Sybase
  • Telstra
  • Tribal DDB
  • TUI (Thomson & First Choice)
  • Unilever
  • Victorian Government (Australia)
  • Virgin Media

Personal History

Born in New Zealand and currently based in Valencia, Spain. I have also lived and worked in The Netherlands, Australia and the United Kingdom.

Outside of my interest in all things web, I spend much of my time learning and practising Spanish. I am also a qualified English as a Second Language (ESL) teacher.

Languages Spoken

English (Native)
Spanish (B2)

University Qualifications

Grad. Dip. Design, 2004
University of Technology, Sydney

B.Sc. (Computer Science), 1995
University of Auckland

B.Com. (Marketing & International Business), 1995
University of Auckland

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